- Client
- Kiln Home & Ceramics
- Industry
- E-commerce
- Year
- 2024
- Duration
- 5 months
- Team
- 7 people
- Services
- UI/UX designHeadless commercePerformance engineeringSEOAnalytics
Kiln sells handmade ceramics to customers in 30 countries. Their template store was slow on mobile and impossible to customise for product storytelling. We rebuilt the experience as a headless storefront with rich editorial content, instant search and a checkout tuned for international buyers.
The challenge
Mobile pages took over five seconds to become usable, which was costly because 78% of traffic came from phones. Merchandisers depended on developers for every landing page, and international shoppers abandoned checkout when duties and delivery times were unclear.
Our approach
We moved to a headless architecture with static generation and incremental revalidation, so pages load almost instantly. A block-based CMS lets the merchandising team compose campaign pages without engineers. Checkout shows duties, currency and delivery estimates up front, and instant search helps customers find pieces in a couple of keystrokes.
What we built
Sub-second pages
Static generation with edge caching delivers product pages in around a second on mobile.
Composable landing pages
Merchandisers assemble campaigns from reusable blocks, with no developer needed.
Global checkout
Local currency, transparent duties and delivery estimates before the payment step.
Instant search
Typo-tolerant search with visual results across thousands of SKUs.
The results
- +0%
- Conversion rate
- 0.0s
- Largest contentful paint on mobile
- 0.0x
- Mobile revenue growth
- -0%
- Cart abandonment
Our site finally feels like our brand. Launch week was our best ever, and the team has been a true partner in growth ever since.
Technology
- Next.js
- TypeScript
- Shopify Storefront API
- Sanity CMS
- Algolia
- Vercel
- Stripe
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